In a match made at the Mumbai Lounge, the Creative Pear became the latest additions to Wordorchard recently. The Lincoln-based copywriting duo were delighted to join the ever-growing roster of writers and are looking forward to creating the most fabulous content for our clients. They’ve taken a little bit of time out to let us know about their content writing experience and focus areas in this blog.
Stu
A Bit of Everything
It’s more than a decade since I qualified with a Professional Writing M.A. from the University of Swansea. Keeping open horizons ever since, I’ve written everything from blogs about polyethylene netting to video scripts promoting estate and project management technology.
Always happy to take on a new brief, I have the proven ability to research and write with authority about a huge range of topics. The same is true of Kate and it’s a great asset when taking on a variety of projects for agencies such Wordorchard.
HR & Recruitment
Although fitting into the generalist category, I do have a good amount of experience in the writing of content focusing on HR and recruitment. It goes back to the four years that I spent working as an Editorial Consultant for an international training materials provider. A solid foundation for my freelance career, it provided the opportunity to hone my skills in the writing of courses on everything from employee motivation to workplace health and safety.
Digital Marketing
Always keen to learn, I’ve taken online courses and written a great deal about elements of digital marketing over the years. Clients have been impressed by the pieces that I’ve written about SEO, online security, and cloud computing. Hopefully there’ll be some projects along these lines as we join forces with the Wordorchard.
Kate
Travel and Hospitality
Having written for several travel clients including a heritage London hotel, picturesque hideaway in the Pennines and a grand Northumberland holiday home, I get a real buzz from describing the experience tourists can look forward to during their stay.
Positioning the client's business to local attractions and seasonal events, you can be sure I’ll showcase what your region has to offer. Any onsite facilities such as a restaurant, rooftop bar or spa treatments can also be highlighted to excite the reader's senses.
Fashion and Beauty
Comfortable discussing style trends, organic beauty tips and fashion-themed content aimed at either men or women, I'll work with you to reflect your brand's tone of voice.
Experienced in writing more than 40 blogs for sustainable clothing and accessories as well as an organic beauty brand, I’m confident writing about exciting industry subjects including:
● Sustainable fibres
● Circular fashion
● Style guides
● Minimal packaging
● Cruelty-free beauty.
Sustainability
The increase in consumers’ awareness of environmental issues means that highlighting your company's green initiatives is now a 'must have' part of your content toolkit.
When written in an engaging tone, your blog or website is a ripe platform to educate your target audience. Eco-minded clients such as lifestyle, luxury goods and gift brands have trusted me with their copy as I share their sustainable ambitions and outlook.
Are we a 'Pear-fect' fit for your content needs? Get in touch today - it could be the start of a very fruitful relationship!