Hell yes! Having a blog regularly updated with posts that feature relevant, interesting content that clients and potential clients will want to read - is something of a no-brainer with today's business website. If you get it absolutely right, a blog can transform your website from just a place that advertises your products and services, into a kind of expert portal within your industry, where people will visit regularly to read and comment on the content that you post.
Interactivity is key - you want people to read your posts and then want them to add their own opinion. There is nothing like feeling involved, having people connecting with your business. And there is nothing like people feeling connected to your business to ultimately boost your sales.
Whether you enlist the help of Wordorchard to regularly populate your website with fresh and exciting blog posts (which you definitely should), or you decide to have a crack at it yourself, bear in mind that in order to build up a healthy and reliable audience, your blog activity should be:
Regular - the best blogs - post at least once a week, preferably on the same day, the appearance of a new post becomes part of the routine of the people on your mailing list (by the way, do make sure you have a mailing list).
Relevant - whatever line of business you're in, you can guarantee that there is lot’s going on within your industry and it pays to have an opinion on whatever that is and to position your business at the heart of it. Here is a list of other reasons a blog page on your website can act as a business marketing tool, of the most top rank:
1. A good blog, especially (but not solely) one with a community attached to it, clearly demonstrates not only that you know what you're talking about and are an expert in your field, it also shows that you care, that you're interested enough in what you do to make the effort to produce regular content. And people appreciate that.
2. Blogs are inexpensive and can offer a great return on your investment. (Having said that, if writing isn't your area of expertise writing content can be time-consuming to the extent that it becomes a false economy. Hiring an expert makes things a lot easier).
3. Blogs are immediate. If something newsworthy happens in your industry, you can have your own unique and perhaps provocative opinion broadcast to your audience within an hour or two.
4. Blogs are a great way to build communities, which is to say groups of customers or prospects who regularly visit your site and get involved with the content you're producing. A good community, breeds loyalty to your brand and can be an extremely valuable marketing tool.
5. Blogs create value. Information, opinion and personality are valuable assets for your website and people appreciate and become attached to value.
Email hello@wordorchard.co.uk today to see how we can help you create a valuable blog for your business.